Billy Irish
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Tracking your Offline Advertising with your Small Business Website
In the world of traditional marketing the most savvy small business owner would use a system to track the effectiveness of their advertisements in magazines, newspapers and on radio and television. Typically, pre-internet age, this would be accomplished through the use of different phone numbers in different ads. They way it works is this: In its most basic form the small business... (posted by Billy Irish 1 year 198 days ago.)
In the world of traditional marketing the most savvy small business owner would use a system to track the effectiveness of their advertisements in magazines, newspapers and on radio and television. Typically, pre-internet age, this would be accomplished through the use of different phone numbers in different ads. They way it works is this: In its most basic form the small business... (posted by Billy Irish 1 year 198 days ago.)
Small Business Website Tip - Where is your business located?
When creating a website for an existing small business think of it as trying to connect potential customers who find you online with your products and services in the physical world. This is critical for the small business that produces a physical product or supplies a service in a specific location. It's a strangely common occurrence to see small business websites that either bury, or totally... (posted by Billy Irish 1 year 198 days ago.)
When creating a website for an existing small business think of it as trying to connect potential customers who find you online with your products and services in the physical world. This is critical for the small business that produces a physical product or supplies a service in a specific location. It's a strangely common occurrence to see small business websites that either bury, or totally... (posted by Billy Irish 1 year 198 days ago.)
Small Business Website Tip - What do you do for a living?
The primary function of many small business websites is to create online exposure for your small business. As traditional media continues to decline and more and more of your potential customers spend hours online you simply need to have an online presence. When starting up a small business website it is very easy to over look some of the most basic points. You know what you do for a living... (posted by Billy Irish 1 year 198 days ago.)
The primary function of many small business websites is to create online exposure for your small business. As traditional media continues to decline and more and more of your potential customers spend hours online you simply need to have an online presence. When starting up a small business website it is very easy to over look some of the most basic points. You know what you do for a living... (posted by Billy Irish 1 year 198 days ago.)
Small Business Email Basics
One of the big points to consider with your small business website is the creation and management of your email list. You email list is very similar certain lists you have now that are used for direct mailing, holiday cards, new product or sale announcements and so on. There are a few main benefits to an email list and the obvious first one is cost. The cost of sending and email to your list compared to a traditional direct... (posted by Billy Irish 1 year 198 days ago.)
One of the big points to consider with your small business website is the creation and management of your email list. You email list is very similar certain lists you have now that are used for direct mailing, holiday cards, new product or sale announcements and so on. There are a few main benefits to an email list and the obvious first one is cost. The cost of sending and email to your list compared to a traditional direct... (posted by Billy Irish 1 year 198 days ago.)
Small Business Social Media Basics
As a small business owner the thought of spending one more dime on your advertising budget probably sends shivers up your spine. You know you've got to do it but, especially today, cash is tight. One of the beautiful things about the web today is the ability to get free exposure on websites like Twitter, Facebook and more. It does not cost you a dime to create a Twitter account, put together a Facebook page or setup a... (posted by Billy Irish 1 year 198 days ago.)
As a small business owner the thought of spending one more dime on your advertising budget probably sends shivers up your spine. You know you've got to do it but, especially today, cash is tight. One of the beautiful things about the web today is the ability to get free exposure on websites like Twitter, Facebook and more. It does not cost you a dime to create a Twitter account, put together a Facebook page or setup a... (posted by Billy Irish 1 year 198 days ago.)
7 Essential Points for your Small Business Website
Just having a small business website online is simply not enough. Your website has the ability to do all sorts of beneficial tasks for you that are critical to growing that small business. Here are a few things that every small business website should be hitting on Building and growing a double opt-in email list of both current and potential customers. Build this list by using a professional email... (posted by Billy Irish 1 year 198 days ago.)
Just having a small business website online is simply not enough. Your website has the ability to do all sorts of beneficial tasks for you that are critical to growing that small business. Here are a few things that every small business website should be hitting on Building and growing a double opt-in email list of both current and potential customers. Build this list by using a professional email... (posted by Billy Irish 1 year 198 days ago.)
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